Colors

Who am I?

During a meeting

“Can you change the color of the logo?”

“WTF?”

End up in war with client

  1. Client knows nothing about colors
  2. You too, know nothing about colors

How does color work?

Color consists of hue and value

Women With A Hat by Matisse

Key point 1:Value gives us the details of a visual

“So, what about hue?”

Key point 2:Hue shows us feelings

Warm White Balance
Cool White Balance

Warm Colors

Cool Colors

Different colors have different meanings

Always choose one color as the main color

Only use other colors as accent

“How to choose other colors?”

Color Wheel

Color Wheel

Complimentary Color

Complimentary Color

Split Complimentary Color

Split Complimentary Color

Triadic Color

Triadic Color

Tetradic Color

Tetradic Color

Analogus Color

Triadic Color

Key point 3:Make sure there's enough contrast in colors

This looks like sh*t

Because our eyes love contours

Colors in same value

Colors in Equal Luminance
Facebook A
Facebook B

“How does one use color theory on websites?”

  1. Value gives us the details of a visual
  2. Hue shows us feelings and emotions
  3. Make sure there's enough contrast in colors

Color is like cooking. The cook puts in more or less salt, that's the difference!

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